Calling all '80s kids! If you came of age during the Reagan Era, then have we got the thing for you.
We're taking a look back at one of the most enduring multimedia franchises in history: Rainbow Brite! Originally meant to compete with American Greetings' Strawberry Shortcake character, Rainbow Brite quickly exploded into a worldwide phenomenon.
The simple premise of a young girl tasked with protecting the colors of a fictional land soon spun itself into toys, sugary breakfast cereals, apparel, a TV show, a feature-length film, and much, much more. The IP started at Hallmark and passed through the hands of several other companies before returning to its original home.
Go back to a time when Rainbow Brite, the Color Kids, and Murky and Lurky reigned supreme!