Rainbow Brite: Everything You Didn't Know | SYFY WIRE

WATCH: Every colorful thing you probably didn't know about Rainbow Brite

Contributed by
Sep 27, 2018

Calling all '80s kids! If you came of age during the Reagan Era, then have we got the thing for you.

We're taking a look back at one of the most enduring multimedia franchises in history: Rainbow Brite! Originally meant to compete with American Greetings' Strawberry Shortcake character, Rainbow Brite quickly exploded into a worldwide phenomenon.

The simple premise of a young girl tasked with protecting the colors of a fictional land soon spun itself into toys, sugary breakfast cereals, apparel, a TV show, a feature-length film, and much, much more. The IP started at Hallmark and passed through the hands of several other companies before returning to its original home.

Go back to a time when Rainbow Brite, the Color Kids, and Murky and Lurky reigned supreme!

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