Following our magical tour of the Funko toy company's spiffy new HQ in Everett, Washington, SYFY WIRE's Tara Bennett also took the opportunity to find out how a Funko POP! Figure actually comes to life.
Funko Director of Marketing Mark Robben was once again on hand to explain the several points of feedback the company is looking at in order to choose which new figure or line of figure they will develop next. Those include: What does Funko want to do and what is the company's vision for a product line, followed by what do fans want to see; and for that, they look at social media feedback.
In the video above, Robben also touches on the brainstorming sessions that go down at the company in order to pick and choose which new characters or franchises they want to add to their ever-growing list of wonderful items; then Robben, Senior Sculptor Nena Lijiomah, and Creative Director Sean Wilkinson discuss the various processes that go behind creating those figures.
Watch the video for a lot more info on how Funko POP! Figures are made!
Oh, and don't forget to check out their new Wetmore Forest collection, featuring Pacific Northwest-themed monsters, and have a look at this very handy Funko gift guide that will surely help spread holiday cheer all around you.
Additional material by Nathalie Caron.