Watch Jim Lee talk about relaunching Milestone Media, Earth M and pop-up imprints at DC

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Mar 26, 2021, 7:00 AM EDT (Updated)

One of the big announcements that DC Comics made at New York Comic Con was the return of Milestone Media in the DCU. The original comics were released in 1993, featuring minority characters and stories by African American writers and artists that included Denys Cowan, Michael Davis, Derek T. Dingle, and the late Dwayne McDuffie. Back in 2015, BET executive and comic writer Reginald Hudland (Black Panther) began the talks with DC Comics to relaunch the line, which will finally happen in the spring of 2018 as a new DC pop-up imprint.

For those that missed the last time Milestone was around, Hardware, Icon, Static and Blood Syndicate were the initial launch books followed by Shadow Cabinet, Zombi and Kobalt. Some may remember a cartoon called Static Shock in the 1990s on WB Kids.

Despite some early success, most of the line was cancelled by the mid-'90s, when the industry experienced a spectacular crash. Static would go on to join the DC Universe on shows like the Teen Titans and Young Justice animated series.


"I've known Reggie since 1992 so something like 25 years and we had been talking for years to bring back the Milestone line," DC Comics co-publisher Jim Lee said to SYFY WIRE at New York Comic Con. "We feel it's very important, not just for our lineup but for diversity sake. If you look at the industry, one of the big ongoing dialogues is the lack of diversity in the characters and the talent creating the comics."

"Earth-M is a new universe that has existing Milestone characters re-imagined in it and a lot of new characters like Duo and Love Army. Everything has been spearheaded by Denys and Reggie. They're the creative directors of all this and we work with them to make sure we get the best possible people to help them realize their vision for this."

Lee shared with us more of what went into bringing back Milestone and how that compares to other successful pop-up imprints like the modern takes on Hanna-Barbera licenses, the Young Animal imprint curated by Gerard Way, and Wildstorm with Warren Ellis.

Check out our interview and let us know in the comments if you're interested in Milestone's relaunch or if you've read some of the other DC pop-up imprints like Young Animal or the recent Hanna-Barbera.


Additional reporting by Ernie Estrella.