If you take away one thing from this 1976 teaser for Star Wars, it's that movie trailers have come a long way.
For some reason known only to the people running it, the official YouTube channel for the Star Wars franchise has posted this two-minute teaser for Star Wars Episode IV: A New Hope (back when it was known as just plain Star Wars) online so you can recapture the magic that drew millions of moviegoers to the theater in the first place.
Or can you? The truth is that we have to wonder if the movie would sell today with a teaser like this. Anchored by a ponderous voiceover that promises a "big, sprawling space saga of rebellion and romance," the teaser compiles a lot of randomly edited clips together, mostly out of context, but never seems to generate much excitement about the film that's being marketed.
Also notable is the absence of any of the soaring John Williams themes that have played such a vital role in all the Star Wars movies. While it's commonplace for teasers to use temp music -- since they often are released before the picture has been scored -- the monotonous music used for this one is a further drain on our attention.
Of course, that could just be a byproduct on our part of watching too many modern trailers, which do everything but lift you out of your seat and shake you. There's also an argument to be made that current trailers give away too much of the movie or unveil all the best parts. And clearly this trailer did no harm whatsoever when Star Wars finally came out in May 1977.
As for why it was posted now, with no anniversaries or anything happening as far as we know, you guess is as good as ours ... care to speculate?
(via The Playlist)