Considering that TV execs are usually the scourge of fans for the tough calls they have to make, former ABC Entertainment Group chairman Lloyd Braun hopes to leave behind a legacy for one of his best decisions: making sure the eventual hit series Lost was actually called Lost.
Way back in the early 2000s, when the show was being developed at ABC, Braun came up with the idea to do a show in the vein of the 2000 Tom Hanks film Cast Away. So an initial team of writers was tasked with creating a show about people trapped on an island. The name of their pitch? Nowhere.
"Years ago I was watching TV and a reality show came on NBC called Lost. It was produced by Conan O'Brien, and I thought, what a great title. A couple of years later, I was sitting on a beach in Hawaii and thinking about the movie Cast Away, which had been on ABC the night before," he told The Hollywood Reporter. "Wouldn't it be cool to do a show about people trapped on a deserted island and then marry it with Survivor and call it Lost? I pitched it at an ABC retreat, and we decided to develop it. The first draft comes in six months later—it's not from [eventual Lost creators] J.J. Abrams or Damon Lindelof—and I see it's called Nowhere."
The title turned out to be just the first wrong move in Braun's eyes, so the project was scrapped and rebooted. Abrams and Lindelof were soon brought in to do a treatment, and just a few months later one of the greatest hits in television history was born. Braun, take your place in the history of awesomeness.
"I'm like: 'What the hell? God forbid you use the title that the network exec wanted to use!' Ultimately, we started from scratch with J.J. and Damon," Braun said. "My one cannot-be-changed edict was calling this show Lost."
(via The Hollywood Reporter)