That news that cinema purists—and people who don't like headaches—were hoping wouldn't arrive is here: Joss Whedon's climactic, titanic Marvel movie will get the oft-loathed post-production conversion into 3D.
At this point, it's sort of a foregone conclusion that these giant event movies will hit theaters in both 2D and money-sucking 3D versions. There's too much money on the table for it not to happen. (Hence J.J. Abrams' announcement that Star Trek 2 will be converted into 3D.) And sometimes—as with Martin Scorsese's Hugo—the 3D totally works and amplifies the cinematic experience. But all too often, it's just another way for studios to make money ... and ensure that people show up for theatrical releases as opposed to waiting to watch it (or worse, pirate it) at home.
But it takes time and it takes care and it takes a filmmaker who can supervise that process without getting distracted by any of the many things that crop up when a film is rushing to make its preordained release date. When those things don't happen, you get Clash of the Titans.
Let's just hope Whedon and The Avengers get the time they need to keep the 3D conversion from being an exercise in dimensional hackery.
(via Heat Vision)