Why Jim Carrey's Kick-Ass 2 bashing could actually HELP the movie

Contributed by
Jul 25, 2013, 3:37 PM EDT

Jim Carrey made headlines recently by denouncing his role in the ultra-violent Kick-Ass 2, but it seems all that negative buzz could turn out to be a good thing. Huh?

In an interview with /Film promoting the film’s release in a few weeks, Kick-Ass creator Mark Millar was asked about Carrey’s claim that the movie is too violent and that he doesn’t want to be associated with the project anymore.

Millar had nothing but good things to say about Carrey, noting his performance “almost steals the movie,” but took an interesting angle on all the attention that Carrey has managed to stir up.

Basically? There’s no such thing as bad press, and Millar said Carrey’s comments actually created millions of dollars' worth of attention for the cult hit’s sequel:

“This is a thirty million dollar movie that’s had more exposure in the last two months after everything. I mean we’ve been on Good Morning America and in the UK, the middle of nowhere where I live, people are like “There’s an eight minute slot where they just talked about Kick-Ass 2 on BBC Breakfast Time in the Morning.” I mean the bean counters at Universal reckon this has been about five million dollars worth of publicity this has given us, which is awesome. That’s the whole PR budget essentially. So I’m going to disassociate myself from the next movie I do.”

For the most part, Millar seems to be right. The Kick-Ass franchise isn’t extremely well known, meaning it wasn’t getting a ton of attention in mainstream media — at least not until Carrey pulled out of promoting it.

After that, things went nuts, and it’ll be interesting to see if the attention translates into ticket sales when this one opens Aug. 16.

What effect do you think it’s had? 

(Via /Film)