Why major movie theaters are refusing to sell Iron Man 3 tickets

Contributed by
Apr 16, 2013, 2:06 PM EDT (Updated)

Iron Man 3 is set to be one of the biggest-grossing films of 2013, so why are theaters refusing to sell tickets?

We're just over two weeks out from Robert Downey Jr.'s return as Tony Stark, so you might be thinking to yourself, "Hey, I'd better pre-order my tickets for opening weekend." And normally that's exactly what many of us would be doing, except for one small problem -- a lot of major theater companies aren't selling them yet.


Here's the skinny -- apparently, Disney is trying to renegotiate the deal they have with major theater chains. So far as we know, the deal they have hasn't changed in many years, not even during the hugely successful Marvel Phase One films.  But now it looks like Disney is getting cocky. They've got those films underneath their belt, there's a whole new Marvel Phase Two happening, and, oh yeah, they've got Star Wars in their back pocket now, too.

The problem is that the movie chains ain't pleased with this proposed new deal, and so they are biting back. Apparently, several companies that had been pre-selling Iron Man 3 tickets have stopped. And we're talking about some of the biggest chains in the business -- AMC, Regal and Carmike thus far.

Right now, Disney is in talks with the exhibition community in Las Vegas, but things are, supposedly, at a bit of an impasse. So does that mean we won't be seeing Iron Man 3 on May 3? It's very unlikely it will come to that. With the anticipated $125+ million opening weekend projection, there's no way something won't be worked out. There's just too much money to be made.

Still, you never know!

(via Deadline)

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