Considering the fact that it’s arguably the biggest movie franchise on the planet, it’s a bit odd that Marvel hasn’t cranked out a big-budget videogame to cash in on the buzz. Turns out, there’s a very good reason.
In an interview with IGN, Marvel’s head of games TQ Jefferson said they’re taking a more prudent approach to The Avengers, after getting a “bloody nose” from recent Captain America and Thor games. Now, according to Jefferson, the company would “rather not have a game than to just sign something to have something out on time.”
Considering the fact that we’ve played a few (dozen) crummy rush job adaptations over the years, we’re glad to hear it. Marvel has made it this far by keeping a close eye on quality, and if they want to preserve the integrity of the brand, it’s smart to carry that idea out across the media.
Here’s an excerpt from Jefferson’s comments:
"The Avengers game will come when we have the right partner, that has the right vision, that has the time to develop a strong, competitive triple-A title and wants to do it right. It has to hit our three pillars: Fun and engaging gameplay, true to the characters, compelling story. Without hitting those notes, we shouldn't do it. Gamers, they know better. They're not going to flock to something that's sub-par
I think the fact that there wasn't an Avengers game turned out in time for the film is indicative of Marvel's new attitude and the approach to how we find partners and build games. I think in the heyday of the movie licensed game, these games were popping out all the time and most of them sucked."
We don’t know about you, but we’d prefer a longer wait for a good game than a steaming pile of pixels cranked out to match the sequel’s release date. You agree?