As anticipation builds for more announcements about Star Wars Episode VII, the opportunities to make a big media splash for the film are actually narrowing down.
An interesting entry at SDCCBlog -- an unofficial blog covering San Diego Comic-Con -- lays out an argument for why Disney, Lucasfilm and director J.J. Abrams might choose this July's massive fan culture gathering (July 24-27) to finally unveil the title of the first new Star Wars film in a decade.
While speculation continues to swirl that some casting news might be broken on May 4 -- with "May the 4th" unofficially known as "Star Wars Day" -- the blog points to a tweet from Vulture columnist Kyle Buchanan, who claims that he's been told Disney will reveal the movie's title in San Diego.
One reason this is likely to happen, according to the blog, is that there is no other Star Wars-related or pop culture event of that size happening until well into next year. Disney's own biennial expo, D23, isn't scheduled until summer 2015, while there is no Star Wars Celebration event happening until April 2015. It's very unlikely that the Mouse House would want to keep a lid on the frakkin' name of the movie for that long, with the film being released in December of that year.
Even though shooting on Star Wars VII will be underway by July, it's still highly unlikely that there would be enough material for a full 60-minute panel in the cavernous Hall H at the San Diego Convention Center. The more probable scenario is that any Star Wars announcements -- and maybe even a short teaser, if Abrams was open to it -- would come at the end of a larger Disney presentation.
Disney's other major fan-oriented subdivision, Marvel, traditionally does its own presentation (usually in the last slot on Saturday afternoon) and will no doubt have plenty to show off, including hopefully a teaser for The Avengers: Age of Ultron and Phase 3 film confirmations. But with both Marvel and Star Wars huge among fans, it's not like one will detract from the other (I'd be worried, however, if I were the other major studios).
So, what do you think? Will Disney and Lucasfilm use this summer's Comic-Con to let us know what one of the biggest films of 2015 is going to be called? Or will they wait and let Abrams keep the lid closed on the most important mystery box of his career just a little longer?
Star Wars 7 casting announcements will come soon, but I'm told that Disney will hold the title reveal until Comic Con. Worked for Marvel...— Kyle Buchanan (@kylebuchanan) April 24, 2014