If you follow the one and only William Shatner on Twitter, then you've noticed throughout April the Shat has been curiously live-tweeting episodes from The CW's lineup of sci-fi series, including Supernatural, The 100, Star-Crossed and The Tomorrow People. He's even promised to live-tweet the season finale of ABC's Once Upon a Time on May 11.
Well, they're all sci-fi shows, and as Shatner tweeted to a fan the other day, he believes in supporting his bread-and-butter genre:
.@Jeanette199 The CW seems to be the last bastion of SciFi on TV. We need to protect that.— William Shatner (@WilliamShatner) April 16, 2014
But more importantly, all those tweets are because he's also working with casts of those shows to round up signed auction items for his 24th Annual Priceline.com Hollywood Charity Horse Show silent auction.
Last week Shatner told The Washington Post's Emily Yahr that it all started when his friend Misha Collins said he would live-tweet Supernatural. Shatner explains:
"Being the 'older' actor guy on Twitter, I'm always up for encouraging new actors and starting conversations. I jokingly 'threatened' to live tweet along with him and he accepted. Thus, my career as a live tweeter was born."
From there cast members and executive producers from other The CW shows asked him to live-tweet their episodes, and he's been tweeting (and baffling) followers with his thoughts and hashtags since.
Blastr talked to Shatner about his new pastime and the special Fathom Event theater broadcast of his one-man show, Shatner's World, which happens tonight.
We asked if the response has surprised him, and with his typical dry wit he said, "Who can tell who is listening? You think it's one person listening but it turns out to be millions." He admitted that when the auction is done, so too will be his aggressive live-tweeting. "I don't think it will happen again. I didn't realize it would have that effect, because I was just kidding around."
However, he said he definitely will continue to use social media as an outreach tool to keep him in the media loop. "The social media thing is so new, and we don't know where it's going to go. I was at [an event] the other day with three young men -- one was 12, 14 and 16 years old. I didn't know who they were, and they didn't know who I was. Everyone at the event was there to see these kids, who are popular on Vine, which is six seconds! It's so new, and with it, and cool, that we've got to try it."
Asked if he'll live-tweet the screening of his Shatner's World broadcast, the Renaissance man laughed and said, "Well, I will be in the theater, so someone will probably tap me on the shoulder and tell me, 'Turn off your phone, please.'"