World doesn't end: Supernatural gets new season

Contributed by
Nov 17, 2014

The Vampire Diaries and Supernatural fans can rejoice! Both shows received early pickups from The CW for next season, meaning a second season for breakout hit The Vampire Diaries and a sixth season for the apocalyptic Supernatural, according to a press release today from the network.

The Diaries pickup was expected, since the teenage vampire romance is The CW's most watched series, with 4.6 million total viewers, and the network's number-one show among those coveted 18-34-year-old adults. The series debuted on The CW with their largest audience ever, at 5.7 million total viewers and increased 18-34-year-old female viewership on Thursdays at 8 p.m. by a whopping 114 percent.

But Supernatural's pickup was less certain, though the series did improve over last season among 18-34-year-old women by 29 percent and adults by 8 percent. The CW's press release praised Supernatural, saying that it has "one of the most loyal audiences of any show on television and does heroic work in a perennially tough time period."

Beyond angels, demons, the devil and an apocalypse, Supernatural has indeed managed to survive for years airing in the toughest timeslot on the schedule, Thursdays at 9 p.m. ET/PT, opposite ABC's Grey's Anatomy and CBS's CSI. This season, Fox threw Fringe into the mix as well. On the other hand, The Vampire Diaries' strong female viewership has given Supernatural, a lead-in that has introduced some of that desirable audience to the charms of the Brothers Winchester.

The CW also gave early pickups to Gossip Girl, 90210 and America's Next Top Model.

One CW show that's still waiting to learn its future is Smallville, which is in its ninth season. While the soon-to-be-Superman series lost viewers when it was moved from Thursdays to Fridays, Smallville stabilized and actually began performing well, considering the universally low ratings that Friday shows receive.

Are you jazzed about The Vampire Diaries and Supernatural getting early pickups?

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