WTF did Paramount just do to G.I. Joe: Retaliation? And WHY?

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Marc Bernardin
Dec 17, 2012

This gun-happy sequel to G.I. Joe: Rise of Cobra has been high on geeks' want-to-see meter ever since two things happened: The Rock signed on to crack heads and that trailer gave us a mountainside ninja fight. We've been waiting for a while ... now it looks like we're going to have to wait a lot longer.

According to The Hollywood Reporter, Retaliation has been bumped to a non-specific date in 2013. The official line is that it's getting converted into 3D to swallow more of your money. But, to me, that feels like a bit of a cover story—given that, these days, every studio making a movie of this size makes the 3D decision much earlier in the process, not a month before release.

So, what's the real deal? If I had to guess, I'd say one of two things (if not both):

1. The Avengers. Watching big release after big release—including Dark Shadows and Battleship—get decimated by Joss Whedon's megahit might've scared Paramount out of the "let's release a $200 million movie every week until school starts" mentality.

2. Maybe, just maybe, G.I. Joe: Retaliation isn't that good. Maybe Paramount saw the opportunity to take some extra time, reshoot some scenes and make it better before releasing it into the world. Sure, they already spent millions of dollars promoting it—and Hasbro's likely got the toy cannons ready to fire—but perhaps it makes more sense to make this film as strong as it can possibly be. You only get one chance to release a movie ... don't we want a good one?

(Via Heat Vision)