Fox has announced viewers will be able to catch the debut episode of the upcoming half-hour sci-fi comedy Ghosted on Twitter, ahead of the show’s network premiere.
The series stars Craig Robinson (This Is the End) and Adam Scott (Netflix’s Little Evil) as a pair of paranormal investigators (Robinson a skeptic and Scott as a believer in all things supernatural) working for a paranormal organization called the Bureau Underground. Ghosted will stream nightly at 9 p.m. ET on Twitter between Sept. 21-24 — a full week before the show is slated to air on Oct. 1 on Fox.
The move is part of a new partnership between Twitter and Fox, which includes Twitter streaming a live pre-show of the Fox drama series Empire and a marathon viewing for the return of Fox's comedy series The Mick. Chief marketing officer of Fox Television Group Shannon Ryan said:
“With so much competition out there, it’s more important than ever to create innovative ways to promote our shows and connect directly to our viewers. From introducing new fans to Ghosted, to creating a catch-up opportunity with The Mick marathon, to building fan conversation for Empire with the live pre-show, this exciting partnership with Twitter allows us to tailor each initiative for every show.”
Networks have been experimenting with these nonlinear, streaming roll-outs more and more, and videos (including weekly sporting events) have been streaming live on Twitter for a while. It's still early, but it'll be interesting to see if moves like this can help traditional networks reach a younger, tech-savvy generation that's starting to leave network TV behind.
What do you think? Will you catch Ghosted on Twitter, or will you hold out and watch the premiere on Fox?