Zachary Quinto grabs a joystick for Save the Arcade campaign

Contributed by
Dec 14, 2012, 3:54 PM EST

With arcade gaming in danger of going the way of the dodo and multiple iconic arcades in jeopardy, Zachary Quinto appeared at Video West Arcade in Glendale, Calif., to take part in STRIDE gum's Save the Arcades campaign.

Quinto was on hand to raise awareness for the cause and keep the dream alive for gamers everywhere. He posed for photographs, interacted with employees and went head to head with local consumers on classic arcade games.

The event kicked off the Save the Arcades campaign, in which STRIDE is featuring profiles of four iconic arcades from around the country on its Save the Arcades website. Visitors to the site can play an arcade-style video game, with their points scored benefiting the featured arcade of their choice. At the end of the campaign, the arcade that has earned the most points, as determined by participating consumers, will be declared the winner and receive $25,000 courtesy of STRIDE gum.

To further kick off the campaign, STRIDE also recently saved an arcade. After STRIDE discovered that a Philadelphia-area arcade (Challenge Arcade) was within days of closing down, they decided to help by providing $10,000 to ensure that Challenge would stay in business.