1. Why are you changing your name?

Although we love the name Sci Fi, because it's a generic term, we can never own it. As the way people watch TV changes, that's becoming a growing issue for us. When we started out 16 years ago, we had one cable network in the US and everyone watched TV live. By the end of 2009, we'll be in 50 countries, our content will be distributed across dozens of new platforms - from Hulu and iTunes to mobile phones and game consoles - and a growing number of viewers no longer watch live.

That creates problems we've never had before, such as when a search for a "sci-fi show" might not turn up any results for a "Sci Fi show," when we compete in other countries with another network that uses "sci-fi" in its title, and on the text-based menu systems used on many devices, where the name Sci Fi and the category "sci-fi" are indistinguishable. As we expand our brand into new areas such as gaming and technology, Syfy will also help people tell the difference between a game that we're involved with and the hundreds of other sci-fi games out there that we're not.

Syfy is also our way of getting our unique programming point of view across (see next answer). As you may have noticed, we've always aired shows that many people wouldn't consider strictly science fiction: Fantasy, paranormal, etc. Syfy is a way to recognize that, and a way to make our programming more accessible to a broader audience.

The incredible possibilities that our new name unlock are extremely exciting. As imagination's greatest enthusiasts, we're thrilled to leave the beaten trail, experience the world from a new perspective, and begin a new journey. And by living this commitment to imagination, we know we'll provide greater entertainment for our fans.

2. Does this mean you're changing your programming?

No! We've always defined "sci-fi" a lot more broadly than most people, and Syfy is a way to recognize the programming we already have on our channel, from Stargate and Eureka to Ghost Hunters and Scare Tactics. For us "sci-fi" includes a broad range of imagination-based entertainment, including science fiction but also fantasy, the paranormal, adventure and others. Syfy helps us define our unique take on the genre.

3. Are you going to continue to make science fiction shows?

Yes! We plan to stay in the sci-fi business. With existing shows like Eureka and upcoming efforts like Alphas and Blood & Chrome, online-only efforts like The Mercury Men, and more on the way, we feel our genre pedigree remains strong.

4. How do you pronounce Syfy?

No change there. It's pronounced just like "sci-fi" is.