Tasked with extending the Syfy brand onto a wide-range of lifestyle products, Syfy Gear seeks partnerships with the best-of-the-best producers of apparel, home goods and electronics. Syfy Gear's first slate of products will be available in 2011 on syfy.com.
Current projects include:
Partner: Her Universe
Project: Women's Fan Gear
Syfy has partnered with Her Universe — a unique fashion label that targets female science fiction fans — to create a fashionable collection of women's apparel and accessories. The Syfy Gear/Her Universe collection will include original designs that reflect Syfy's commitment to engaging the imagination, as well as show-specific merchandise from hit Syfy series Caprica, Eureka, Battlestar Galactica, Destination Truth, Ghost Hunters International, Ghost Hunters Academy and Warehouse 13.
Throughout 2011, items will be available at both Syfy.com (visit the Syfy Store here) and Heruniverse.com and genre conventions including San Diego Comic Con, Chicago Comic Con, New York Comic Con and Dragon Con. Beginning in 2012, merchandise will be available through national retail partners.