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SYFY WIRE Bad Astronomy

The funny thing about science

By Phil Plait

Science is cool. I know that, and you probably know that, but a lot of people still don't.

That's why I love love love this series of ads by the Vancouver Science World Centre, a science museum in Canada:

That's just one of several posted on Buzzfeed. They're all funny, and some are gross, which is also funny.

This is the same museum that ran really funny TV ads earlier this year, too. In my opinion they've set the standard on how to reach out to folks and get them interested in the natural world. The ads are funny, which gets your attention; makes an odd, seemingly out-of-place statement, which keeps your attention a bit longer; then uses the phrase "We can explain", which brings the message home. Awesomeness.

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