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Encanto's 'We Don't Talk About Bruno' first Disney song to top Billboard chart in almost 3 decades

Seven-foot frame, rats along his back... when he calls your name, it all fades to black...

By Josh Weiss

The whole world is talking about Bruno. So much so that the biggest track from Encanto (ironically titled "We Don't Talk About Bruno") has become the first original Disney song in almost three decades to nab the top spot on Billboard's Hot 100 list.

Billboard itself confirmed the toe-tapping news, pointing out that the last Mouse House composition to achieve the same honor was Aladdin's "A Whole New World" (written by Alan Menken and Tim Rice) back in 1993. However, it is also worth mentioning that this represents a first No. 1 spot for Walt Disney Records, given that "A Whole New World" was released via Columbia Records. Considering how many massive Disney songs we've had over the past couple decades, it's incredibly cool to see Encanto the film to finally climb to the top of the charts.

Written by Hamilton mastermind Lin-Manuel Miranda — who previously teamed up with Disney Animation for 2016's Moana — "We Don't Talk About Bruno" is also the first chart-topping song in four years to be credited to a single individual. While the movie was released into theaters last summer, the soundtrack has only just gone insanely viral in the last month or so.

As of this writing, the YouTube video for "We Don't Talk About Bruno" has racked up an impressive 15 million views since it was first posted around Christmas. The video of the actual scene from the film itself has over 166 million. Miranda co-produced the song, which is sure to nab an Oscar nod at this point, with Mike Elizondo.

"Grateful grateful grateful grateful grateful grateful grateful to all of you, ALL of you," Miranda wrote on Twitter.

Take a listen for yourself below:

“The [Encanto] rollout began with a fantastic film, incredible music and a strong marketing campaign,” Disney Music Group president Ken Bunt said during a conversation with Billboard. He went on to add that the "Bruno" number most likely turned out to be such a smash hit with audiences is because it "includes the entire Family Madrigal, which reflects the dynamics of so many families."

Directed by Zootopia alums Jared Bush and Byron Howard, Encanto takes place in a remote Colombian village where members of the Madrigal family receive special powers from their magical home. When that magic threatens to be extinguished forever, the responsibility of saving everyone falls onto the shoulders of Mirabel (Stephanie Beatriz), the only Madrigal not imbued with a gift. She finds a kindred spirit in her Uncle Bruno (John Leguizamo), who was shunned by the others years prior due to his ominous ability to see the future.

Clark Spencer (Wreck-It-Ralph) and Yvett Merino (Raya and the Last Dragon). The film brought in just over $228 million at the worldwide box office. Bush — who co-wrote the screenplay with Charise Castro Smith (The Haunting of Hill House) — described the "Bruno" news as "overwhelming." 

He continued: "Huge congrats to our incredible cast for their unforgettable performances (literally unforgettable) @Lin_Manuel, Mike Elizondo and our brilliant team of musicians, editors, brilliant musical minds, support staff & ALL OF YOU AMAZING FANS!"

Encanto is now streaming on Disney+.