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Walmart ad uses genre's most famous cars to promote new grocery pick-up service

Contributed by
Jan 6, 2019

Over the years, pop culture has given us some pretty iconic modes of transport, from Doc Brown's time-traveling DeLorean to Michael Knight's talking Pontiac Firebird.

In a stroke of marketing brilliance, Walmart took advantage of the instant recognizability of these cars to promote the company's new grocery pick-up service.

Set to the '80s-era jam of Gary Numan's "Cars," the one-minute ad shows some of genre's most famous vehicles (including the ones we just mentioned), like Ecto-1 (Ghostbusters), the Mystery Machine (Scooby-Doo), the Batmobile, a yellow VW Beetle (Bumblebee), Lightning McQueen (Cars), and one of the Jeep Wranglers from Jurassic Park, converging on Walmart to pick up groceries that can now be ordered online.

As the Twitter caption accompanying the video says, you can now get provisions "without leaving your car. No matter what you drive."

Check out the awesome ad below, which feels like it would feel right at home during a major event like the Super Bowl...

"We not only picked “famous cars' from iconic movies we knew would be instantly recognizable to our customers – and launched the campaign during one of the film industry’s most popular awards shows – but we also worked with a variety of different Hollywood studios to gain access to these vehicles," wrote Barbara Messing, Walmart's chief marketing officer, in an official release. "This helped ensure the 'famous cars' looked just like what our customers knew from the films, while demonstrating the ease, speed and convenience of the service – and that it’s for everyone, regardless of what car you drive."

During the commercial, we get glimpses of Scooby (very excited to get his Scooby Snacks), the gluttonous Slimer (basically the mascot of the Ghostbusters franchise), and the small Compies that killed Peter Stormare's character, Dieter Stark, in The Lost World: Jurassic Park.

The Mutt Cuts truck from Dumb and Dumber as well as the station wagon from National Lampoon's Vacation are also a part of the short (yet effective) ad.

What's your favorite genre car? Sound off in the comments below!


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