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Full line of new 'The Super Mario Bros. Movie' toys, play sets and kart racers revealed
You knew this movie was going to bring plenty of merch along for the ride.
The Super Mario Bros. Movie is now less than three months away, and that means a few things. For one thing, the promotional machine is probably about to pick up steam. For another, young fans everywhere are probably parking themselves in front of their consoles to play their favorite Mario games just a little bit more, especially with Universal Studios Hollywood's Super Nintendo World opening in mid-February. And then, of course, there's the merchandising. You had to know a movie like this would inspire a massive toy haul, and now we've got some new details on what to expect.
JAKKS Pacific has unveiled a major toy push tied to the new animated film -- which stars Chris Pratt as the voice of Mario and Charlie Day as Luigi -- beginning with worldwide product drops next month ahead of The Super Mario Bros. Movie's April release. All the usual suspects will be there, from posable figures to playsets, plushes to a "super cool RC" that has yet to be revealed. In fact, most of the collection has yet to be revealed, but JAKKS did offer the below image to press, showing of the detail in the new line of 5-inch figures from the film.
Check it out:
“JAKKS Pacific has been excited about working with Illumination, Nintendo and Universal Products & Experiences to develop a line of unique toys for The Super Mario Bros. Movie available on Feb 26., 2023,” Craig Drobis, Senior Vice President of Marketing at JAKKS Pacific, Inc., said in a press release. “Our collector and fan community will be thrilled with JAKKS’ new scales that really bring home the rich details inspired by the characters and sets on the big screen, including our new 5” figures with realistic acrylic eyes and movie accessories in a premium window box. We’re excited to unveil even more very soon.”
Just a few weeks ago, the 5" posables were all we had to go on with this toy line, but this week Jakks unveiled quite a bit more about what we can expect. Those posables need someone to fight, after all, so the company is also rolling out a 7" articulated Bowser figure with a "fire breathing" effect you can get by adding a little water and some batteries to power the steamy breath action. Check it out:
If you'd like a little more movement in your figures, Jakks has that covered too. The company also unveiled a series of 2.5" figures, each with their own pull back racer, including Mario, Toad, Peach, and Koopa Troopa. So, you and the kids can re-enact a Mario Kart race right there on the kitchen floor. Check it out:
Want something a little smaller? Maybe something you can put on your desk for a little extra workplace amusement. Well, check out the line of 1.25" figures from the film, including Mario, Luigi, Peach, Toad, Kamek, and Koopa Paratroopa. There's small enough to display just about anywhere, and they each come with a handy Super Mario Bros question block that unfolds to reveal a movie background.
But if you wanted to go bigger, there are options there as well. All those 1.25" figures will be right at home in the massive Mushroom Kingdom castle playset, which is packed inside with plenty of classic Mario obstacles and is nearly two feet wide when fully opened. Check it out:
And of course, if you like plushes, they've got plushes. Jakks also unveiled two large plush figures, both Target exclusives, including a 14" Mario and a 15" Luigi. And here they are:
Directed by Teen Titans Go! To The Movies masterminds Aaron Horvath and Michael Jelenic, The Supe Mario Bros. Movie also stars Anya Taylor-Joy, Keegan Michael-Key, Jack Black, Seth Rogen, and Fred Armisen. The film hits theaters April 7, but the new toy line begins dropping Feb. 26.