Chris Evans in Avengers Endgame
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Credit: Marvel Studios

Avengers: Endgame, Star Wars, Joker helped push 2019's global box office to record-breaking numbers

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Jan 10, 2020

In a year boasting some impressive single-movie records and almost total dominance by one company in particular, 2019's box office also set some new records for the film industry worldwide. Offerings led by major genre franchises coming to a close (or at least, closing out major arcs) like Star Wars: The Rise of Skywalker and Avengers: Endgame made history as the global intake for the film industry was at its highest ever.

Variety reports that 2019's global box office will be over $42B, which is a record high for the industry. The record-setting year from Endgame, which became the highest-grossing film of all time at $2.79B - beating Avatar at a mere $2.78B - was just the tip of a genre iceberg that included such international genre hits as Spider-Man: Far From Home, Joker, and Us.

The latter fell out of the top ten box office hits in America only after The Rise of Skywalker debuted at the end of the year, making each and every member of the top ten based on an existing IP. RoS, along with EndgameThe Lion King, Frozen IICaptain Marvel, Toy Story 4, and Aladdin, helped solidify Disney's absolute dominance over the box office both stateside and abroad, with seven of the top ten grossers (eight if fans want to count the Sony co-production Far From Home) that helped push the international box office beyond $30B for the first time.

Hobbs & Shaw, the hyper-schlocky actioner that melded super-spy antics with high-octane vehicles, and Joker were the only two top-ten films not affiliated with Disney. The company commanded almost 40 percent of the market this year, with its closest competitors Warner Bros. (which made Joker) and Universal (which made Hobbs & Shaw) at a respective 13.84 percent and 13.42 percent.

This isn't the only warning sign that 2019's numbers aren't sustainable. While the total industry may have hit record highs, domestic sales dropped 4.4 percent and 2020 doesn't look to bring the same caliber of franchise-capping films to the theaters. While there will still be superhero fare and plenty of summer blockbusters, Star Wars can't end twice and the Avengers' snap reversal won't be matched for another few MCU phases.

That means films like Birds of PreyMulanNo Time to DieBlack Widow, Fast & Furious 9, Tenet, The Eternals, Dune, and Wonder Woman 1984 likely won't match the heights of 2019, even if they see the return of favorite characters (Gal Gadot's Wonder Woman) or the end of an era (Daniel Craig's tenure as James Bond). There will certainly be surprise hits and understandable successes, but not until something like Avatar 2 will there be as much build-up at the theater as there was for 2019's roster of record-setting smashes.

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