To tie in with the final season of HBO’s massively popular series, set to premiere in a little over two months, Adidas has unveiled a new line of Game of Thrones athletic shoes. Because nothing says feudal society with kings, knights, undead White Walkers and dragons like … sneakers. Okay, fine. As we’ve said before, it’s not like this is among the weirdest products to tie in to a film or TV show. (Not even close.)
According to Sneaker News, which first broke the news, Adidas is releasing six pairs of shoes within its Ultra Boosts line inspired by the show’s most well-known houses and characters. There’s a pair of shoes representing the Night’s Watch, the White Walkers, House Targaryen, the Targaryens’ dragons, House Stark, and House Lannister.
Each pair features a tiny tag in the back stating a phrase or sigil representing that house or group, such as “Winter Is Here” for the White Walkers, “Winter Is Coming” for House Stark, and “Hear Me Roar” for the Lannisters.
To be honest, it’s a little weird that these shoes aren’t bloodstained.
Now, these shoes aren’t the only products out there connected to the series. There have been GoT beers, GoT wines, GoT perfume (seriously), even GoT lunchboxes (y’know ... for kids!). If there’s a sci-fi and/or fantasy franchise out there, chances are there’s gonna be some merchandise attached to it, no matter how bizarre.
Although Adidas hasn’t specifically announced when these shoes will be available for purchase beyond sometime in the spring, the final season of Game of Thrones premieres on HBO April 14, so likely within that window.
(Via Sneaker News)