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AMC Theatres to reopen more than 100 locations Aug. 20; will charge 15 cents a ticket
Looks like AMC Theatres is sticking to their plan of re-opening in August after all. Deadline has confirmed that the theater chain, the biggest one in the United States, has announced that it will be once again re-opening more than a 100 locations on Aug. 20, with a following two-third to re-open for business by Sept. 3.
The company also announced it would be charging 15 cents a ticket in honor of its 100th anniversary.
"One-hundred years later, as AMC reopens its doors to U.S. moviegoers for the first time in more than five months, AMC is celebrating its history with a throwback to the year it all started by offering movies in 2020 at 1920 prices," the exhibitor said in a statement run by Deadline.
As the pandemic continues on, the chain will be adopting new safety measures such as requiring members of its staff and customers to wear masks at all times, extra cleaning and disinfecting of high traffic areas, implementing a limited seating capacity in each auditorium, and the installation of air filters wherever possible.
"We are thrilled to once again open our doors to American moviegoers who are looking for an opportunity to get out of their houses and apartments and escape into the magic of the movies," added CEO Adam Aron. "As our guests return on our first day of resumed operations on August 20, we invite them to join us in celebrating a return to the movies, and in celebrating 100 years of AMC making smiles happen with movies at 1920 prices of only 15 cents each."
The move comes following a months-long shutdown of movie theaters nationwide due to the continuing coronavirus pandemic, with many studios having pushed back film premiere dates, before opting to release upcoming high profile titles on premium video on demand — as is the case with Bill & Ted Face the Music (Aug. 28), Mulan (Sept 4.), and horror-thriller Antebellum (Sept. 18).
Among the films, AMC plans on playing when it opens are new releases like the long-delayed Disney's New Mutants (Aug. 28) and Christopher Nolan's latest mind-twister Tenet (Sept. 3), as well as older titles like Back to the Future, Beauty and the Beast, Black Panther, Ghostbusters, Goonies, Jumanji: The Next Level, Sonic the Hedgehog, and Star Wars: Episode V - The Empire Strikes Back.
After the "Centennial Celebration" 15-cent promotion, moviegoers will only have to pay $5 to see older movies, while all newer fare will cost regular movie prices. There will also be additional changes to the AMC Stubs A-List program, a MoviePass-esque subscription service that lets you watch up to three movies a week for a fixed fee.
Last month, AMC came to a new debt agreement that would keep it financially stable until 2021.