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We're all very used to the movie merchandising train rolling out for every major release around here. Whether it's the latest superhero flick or a Netflix streaming series with lots of mass appeal, we know we're going to see t-shirts, tie-in books, toys, novelty socks, enamel pins, and all sorts of other goodies along the way. We're even used to branded food items, whether it's a soda with a Jurassic World raptor on the can or Doritos with Captain America's face on the bag. Even with all that in mind, though, occasionally a piece of tie-in marketing comes along that surprises even those of us who pay attention to this stuff for a living.
So, what we're saying is...get ready for Scream cereal.
That's right, the legendary slasher franchise launched by director Wes Craven and writer Kevin Williamson back in 1996 is getting a new breakfast cereal flavor in its honor just in time for the fifth film in the series, simply titled Scream, early next year. The tie-in comes from the U.K. based specialty cereal purveyor Cereal Killer, who announced the collaboration on their Instagram page to celebrate Halloween. Here's what the announcement said:
"When Cereal Killer meets a Serial Killer, we get this killer collab! Scream Cereal launches in January 2022 to celebrate the release of the new Scream movie! Stay tuned to Cereal Killer to be the first to know when this super limited edition cereal goes on sale."
The post also featured the box art for the cereal, which includes Ghostface looming over a bowl of "Strawberries and Scream" cereal described as "crispy mallow cereal clusters," so probably at least somewhat comparable to the Rice Krispies Treats cereal that launched in the 1990s. Beyond that, and the tease of the January 2022 release date, we don't know much about the cereal, including how many units constitutes a "super limited edition." So, if you want a box, you better keep checking Cereal Killer's website for release details.
Scream will reunite original franchise stars Neve Campbell, David Arquette, and Courteney Cox for a new whodunit in which Ghostface returns to the town of Woodsboro 25 years after the original killings, dredging up the town's past once again. Directed by Matt Bettinelli-Olpin and Tyler Gillett from a script by James Vanderbilt and Guy Busick, the film will also feature franchise newcomers Melissa Barrera, Mason Gooding, Jenna Ortega, and Jack Quaid.
Scream opens Jan. 14, 2022.