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Stranger Things’ impact knows no bounds. It can make stars out of alcoholic sheriffs, launch the careers of psychic tweens, and reignite fervor for a 35-year-old song. The finale of the nostalgia-drenched show’s third season featured Dustin (Gaten Matarazzo) and his long-distance girlfriend Suzie (Gabriella Pizzolo) doing a desperate duet of “The NeverEnding Story” because why not. Now those that never experienced the adventures of Atreyu and Falkor have been jamming to the Limahl track — and even covering it themselves.
Sure, it’s a great deadpan (and musical) moment:
But it’s been having some very real results for the song’s numbers. Its daily views on YouTube increased by 800 percent two days after Stranger Things 3 hit Netflix, according to EW. They also confirmed that Spotify plays for the track were up a similar amount: 825 percent.
The NeverEnding Story theme’s resurgence has led to recreations of that moment by late night hosts Jimmy Fallon and Stephen Colbert:
As well as dance remixes done by the likes of Stranger Things star Millie Bobby Brown:
This, dubbed the #NeverendingChallenge, inspired original The NeverEnding Story actress Tami Stronach to perform her own number to the song:
The challenge didn't stop with comedians or stars of the actual properties involved. The track's wholesome resurgence inspired many, many others:
Will new wave see a resurgence in this NeverEnding renaissance? Dungeons & Dragons got the Stranger Things boost, so big hair and synthy Europop might be right around the corner — especially if the show keeps breaking streaming records.