HBO Max, the all-in-one streaming service hailing from WarnerMedia, has an official debut date of Wednesday, March 27.
In addition to containing all of HBO's original programming (Game of Thrones, Westworld, etc.), HBO Max will also boast a comprehensive back catalogue of Warner Bros.-produced/distributed films and TV shows (think all of Cartoon Network and every single DC-inspired project).
“Consumers will quickly see that HBO Max is set apart by a foundation of loved brands built over decades but stitched together with a distinctive voice and product experience,” Kevin Reilly, Chief Content Officer, HBO Max, President, TNT, TBS, and truTV said in a statement. “Our team has meticulously selected a world class library catalogue and collaborated with top creators across all genres to offer a monthly cadence of original series and movies that we will program and promote for cultural impact."
Speaking of novel content, we now have the first few trailers for some of the initial original shows that will launch with the platform like the Looney Tunes revival and an early evening talk show hosted by Sesame Street's Elmo. We say "early evening" because Elmo's bed time is around 7:30.
The Not-Too-Late Show with Elmo is actually a pretty genius way to engage kids with a format that's worked for decades on adults. With Cookie Monster as his Paul Paul Shaffer/Andy Richter co-host, the red and fluffy monster will entertain all sorts of high-profile guests like Jimmy Fallon (The Tonight Show is obviously a big influence on Not-Too-Late), Andy Cohen, Blake Lively, Jason Sudeikis, Ciara, John Mulaney, the Jonas Brothers, and even Batman.
“It is thrilling to be approaching the launch of HBO Max so we can finally share the first wave of content our teams have been developing in partnership with a group of unparalleled creators,” said Sarah Aubrey, Head of Original Content, HBO Max. “The originals slate available at launch represents a diverse range of unique voices emblematic of the quality and scope of our programming still to come.”
“Our No. 1 goal is having extraordinary content for everyone in the family, and the HBO Max programming mix we are so excited to unveil on May 27th will bear that out,” added Robert Greenblatt, chairman of Warner Media Entertainment and Direct-To-Consumer. “Even in the midst of this unprecedented pandemic, the all-star teams behind every aspect of HBO Max will deliver a platform and a robust slate of content that is varied, of the highest quality, and second to none.”
Subscribers can enjoy the 10,000 hours of content the platform is launching with for $14.99 a month.