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SYFY WIRE Super Bowl

Watch the coolest Super Bowl 2023 trailers: 'Fast X,' 'The Flash,' 'Dial of Destiny,' 'Poker Face' & more

Check out some of the coolest trailers that aired during the Big Game.

By Josh Weiss
Vin Diesel is Dom in FAST X (2023)

The Super Bowl has once again passed us by with the usual collection must-see commercials featuring the hottest celebrities and franchises. The heated match-up between the Philadelphia Eagles and Kansas City Chiefs delivered spots for the year’s most anticipated titles — from Fast X to Indiana Jones and the Dial of Destiny. Car races were cued up, Nazis punched, galaxies guarded, non-alcoholic beers enjoyed and more.

Head below to check out the coolest ads that aired during Super Bowl LVII...

Fast X

Jason Momoa's mystery villain is no longer a mystery! The ultimate bad boy known as Dante has apparently had a bone to pick with the Toretto clan since their brazen Brazilian heist in Fast Five. You see, his father was Hernan Reyes and Dante didn't exactly warm up to the fact that dear old dad was unceremoniously decapitated on a bridge in Rio De Janeiro.

Helmed by director Louis Leterrier (Transporter 2, The Incredible Hulk), the penultimate chapter in the 22-year-old Fast Saga zooms onto the big screen Friday, May 19. Vin Diesel Michelle Rodriguez, Tyrese Gibson, Chris “Ludacris” Bridges, Nathalie Emmanuel, Jordana Brewster, Sung Kang, Jason Statham, John Cena, Scott Eastwood, Helen Mirren, Charlize Theron, Brie Larson, Alan Ritchson, and Daniela Melchior co-star.

The Flash

Has the DC Universe found its answer to Avengers: Endgame? It sure looks that way in the official trailer for Barry Allen's first standalone film, which teases a stroll down memory lane with multiple Flashes (Ezra Miller playing themselves multiple times over), Sasha Calle's Supergirl, Michael Keaton's Batman, Ben Affleck's Batman, and the return of Michael Shannon's Zod. This is the project that will crack the DC Multiverse wide open, and we couldn't be more excited.

Poker Face

Created in partnership with M&M’S and Google Pixel, this spot finds human lie detector Charlie Cale (Natasha Lyonne) picking apart the deception lurking within other Super Bowl ads. It's a clever bit of winking at the Super Bowl tradition, and also a fun little chapter for Charlie. Heck, it makes sense she'd stumble into a sports bar, right? New episodes of Poker Face debut on Peacock every Thursday.

The Super Mario Bros. Movie

Need your pipes cleared? Mario (Chris Pratt) and Luigi (Charlie Day) are on the job in the latest spot for The Super Mario Bros. Movie (out in theaters Friday, April 7). Die-hard acolytes of the video game franchise will recognize the retro theme song from the short-lived Super Mario Bros. Super Show! that aired in 1989. Yet another example of how the film pays homage to every facet of Mario history.

The mustachioed siblings know their way around common plumbing, but when they're suddenly transported to the Mushroom Kingdom, they're going to learn that a plunger won't cut it in the battle against Bowser (Jack Black). Anya Taylor-Joy (Princess Peach), Seth Rogen (Donkey Kong), Keegan-Michael Key (Toad), Fred Armisen (Cranky Kong), Kevin Michael Richardson (Kamek), Sebastian Maniscalco (Spike), and Charles Martinet (the OG voice of Mario is playing a mystery character) round out the ensemble cast.

Indiana Jones and the Dial of Destiny

There's nothing more American than the Super Bowl and Indiana Jones punching Nazis. Harrison Ford will don the fedora, whip, and leather jacket one last time when Dial of Destiny hits the big screen Friday, June 30. The latest teaser for the hotly-anticipated sequel (directed by James Mangold) brings Professor Jones face-to-face with Mads Mikkelsen's Voller, a Nazi scientist he first encountered during World War II.

Now, all these decades later, Voller is working for NASA, recruited by the U.S. government by way of Operation Paperclip. Voller doesn't remember the swashbuckling archaeologist, but Indy never forgets a face, especially a face devoted to the ugliness of fascism. To quote Sallah (John-Rhys Davies returns to play the fan favorite character): "GIVE 'EM HELL, INDIANA JONES!!!"

Guardians of the Galaxy Vol. 3

"It's time to face the music," declares the latest trailer for James Gunn's final contribution to the Marvel Cinematic Universe. In this case, that music happens to be "Since You've Been Gone" by Journey. Our favorite team of galactic heroes are back and this time, they're facing off against their fiercest foes yet: Adam Warlock (Will Poulter plays the Sovereign-created weapon) and the High Evolutionary (Chukwudi Iwjui, the source of Rocket's deep emotional scarring). 

Chris Pratt (Star-Lord), Zoe Saldana (Gamora), Dave Bautista (Drax), Karen Gillan (Nebula), Pom Klementieff (Mantis), Vin Diesel (Groot), Bradley Cooper (Rocket), Sean Gunn (Kraglin), and Maria Bakalova (Cosmo) return to play their characters from previous installments. Guardians of the Galaxy Vol. 3 opens in theaters Friday, May 5.


Will Ferrell voices Reggie — a happy-go-lucky Border Terrier on a mission to bite off his abusive owner's reproductive organ — in the latest comedy outing from Josh Greenbaum (Barb and Star Go to Vista Del Mar). Jamie Foxx, Isla Fisher, Randall Park,  Josh Gad, Harvey Guillén, Emmy nominee Rob Riggle, Brett Gelman, Jamie Demetriou, and Sofia Vergara co-star.

Transformers: Rise of the Beasts

Optimus Prime and Bumblebee make their triumphant return in this spot for the latest Transformers blockbuster (in theaters Friday, June 9). Described by Paramount Pictures as "a ‘90s globetrotting adventure," the film introduces a new offshoot of robots in disguise, the Maximals, who join the eternal struggle between the Autobots and Decepticons. 

Anthony Ramos, Dominique Fishback, Tobe Nwigwe, Peter Cullen, Ron Perlman, Peter Dinklage, Michelle Yeoh, Liza Koshy, John DiMaggio, David Sobolov, Michaela Jaé Rodriguez, Pete Davidson, and Cristo Fernández co-star.

Scream VI

Ghostface is back and this time, the killer (or perhaps killers?) is roaming the bustling streets of New York City. We'll find out the identity of the person lurking behind the mask when the sequel opens in theaters everywhere Friday, March 10.

Scream creator Kevin Williamson — who returns as a producer here — teased the film as a "fresh reinvention" during an exclusive phone call with SYFY WIRE last month. "I love, love, love, love it," he added. "I’ve watched the movie with a big smile on my face. I think it's everything and more. And going to New York was awesome. The movie feels new, it feels fresh, it feels like a new movie."

Dungeons and Dragons: Honor Among Thieves

Saving the world has never looked more fun in the latest teaser for Paramount's roll of the dice on a new Dungeons & Dragons movie (opening on the big screen Friday, March 31) from co-directors Jonathan Goldstein and John Francis Daley. Chris Pine headlines the fantasy adventure as leader of a group of rogues who accidentally deliver a powerful artifact into the hands of evil. Michelle Rodriguez, Regé-Jean Page, Justice Smith, Sophia Lillis, Chloe Coleman, Daisy Head, and Hugh Grant round out the ensemble cast.

Ant-Man and the Wasp: Quantumania

Scott Lang can't exactly fight Kang under the influence. Thankfully, Heineken has introduced an alcohol-free version of its beer that allows the subatomic hero to drink and shrink without a quark of guilt. "I didn’t really have to stick to a specific script, even though we kind of created the script," Rudd told Complex of filming the ad. "There were a lot of moments where I could make up some dialogue every time. There were some fun jokes that we kind of added. And so the experience itself was really fun and similar to filming a Marvel movie."

Ant-Man and the Wasp: Quantumania opens in theaters this Friday — Feb. 17.


The first of two Adam Driver entries on this list, 65 pits Kylo Ren against man-eating dinosaurs. That's it, that's the tweet. A Quiet Place creators Bryan Woods and Scott Beck co-wrote and co-directed this sci-fi adventure, which takes place on Earth...65 million years in the past. Driver and Ariana Greenblatt star as Mills and Koa, the only two (presumably alien) survivors of a terrible crash forced to battle hungry lizard monsters as they await rescue. Sam Raimi produced the film, which opens in theaters Friday, March 10.

Netflix & General Motors

This team-up between a pair of corporate juggernauts features Will Ferrell driving his way through several iconic Netflix properties, including Army of the Dead, Stranger Things (featuring a cameo from Priah Ferguson), and Squid Game.

“Entertainment has a huge impact on culture. We want to make EVs famous on streaming, small and silver screens to build an EV culture through storytelling that incorporates the experiences of driving and owning an EV,” GM Global Chief Marketing Officer Deborah Wahl, said in a statement. “Netflix is a great partner because of the company’s compelling storytelling, commitment to sustainability and track record of sparking conversations that shape cultural trends. We are united in creating a better, more sustainable future for  our world as we bring everybody in on EVs.” 

“At Netflix, we create shows and films that can influence culture and spark meaningful conversations," added Netflix Chief Marketing Officer Marian Lee. "From the TikTok dance trends inspired by Wednesday to thoughtful discussions about climate change with Don’t Look Up, we know that entertainment can drive fandom and inspire connections. GM is a cultural leader in the auto industry and we are proud to partner with them in their efforts by amplifying the presence of electric vehicles in our shows and films."


What's better than one Adam Driver? That's right — an entire army of Adam Drivers! Squarespace gets all meta in this Everything Everywhere All at Once-esque commercial devoted to a website that makes other websites. "I couldn’t be happier to do this commercial with Squarespace and for the Super Bowl,” Driver said in a statement. "The cast ALONE was reason to do this."

“We are thrilled to be back at the big game for our ninth year,” added Anthony Casalena, Founder and CEO of Squarespace. “Partnering with Adam Driver to satirize our origin is a fun way to honor where we've been as a company. While we started off as a website that builds websites, Squarespace has evolved into a powerful platform that provides all of the tools entrepreneurs need to turn an idea into reality and start a thriving business online.”


The Mouse House celebrates a century of magic in this touching ode to the company's storied history. Try not to tear up. We dare you.

"As we commemorate our historic 100th anniversary, it is remarkable to look back at Walt Disney’s legacy and his passionate pursuit of excellence that continue to propel the Company forward today. We are incredibly grateful to the generations of people all over the world for being such a special part of our history and for inviting our stories and characters into their lives over the past century," Disney CEO Bob Iger said. "Disney100 represents a celebration of all of our fans and families, and our storytellers and creative visionaries whose talents and imaginations have created the magical moments that make Disney such an enduring part of the global culture."